Making Connections and Operating a Wine Brand with Chelsea Boss


Making Connections and Operating a Wine Brand with Chelsea Boss

Chelsea Boss is the General Manager of Senses Wines, a small production pinot noir & chardonnay wine company in Occidental, CA and is one of the founders of Rebuild Wine Country.

Rebuild Wine Country is an organization that is working with Habitat for Humanity of Sonoma County to raise $5 million dollars in order to rebuild owned & rented homes lost in the Sonoma, Napa, Solano, Mendocino, and Lake County wildfires.

The name Senses may sound familiar as we had one of the founders, Chris Strieter, on in a previous episode. But in this episode, I wanted to dig into the operations, marketing, sales side of running a wine business and Chelsea’s experience and perspective on doing just that as a GM.

We also dig into all of the fundraising and work that she and Rebuild Wine Country are doing to help those in Northern California that were so devastatingly affected by these fires.

If you feel so inclined to donate and/or volunteer with Rebuild Wine Country, you can go to for more information.

In this episode we mention... 
Senses Wines 
Williams-Selyem, Westside Road Neighbors 
Cinder Winery 
Scott Laboratories 
Neil Bernardi 
Favia Wine 
Rebuild Wine Country 
Habitat for Humanity of Sonoma County 
Sara Morgenstern Interview 
Craig Frasier 
Wine Country Rise Poster 
The Fire Starter Sessions by Danielle Laporte 
David Newlin, Newlin & Associates 
Emotional Intelligence 2.0 
Poe Wines, Pinot Noir, Van der Kamp Vineyard 
Boheme Vineyards, Pinot Noir, English Hill Vineyard