Constantin Press

Constantin Press (@WineContor) Founder of The Wine Contor, an importer of high-end German and Italian wines based in Shanghai. He’s lived and worked in New Zealand, Chile, worked for Vinitaly, and was born in the Mosel in Germany. Constantin is working to bring great wine to the people of Shanghai.

-He started The Wine Contor in Shanghai about two years ago
-While he was studying he lived in New Zealand and really dug in to wine
-Doing international marketing and communications for the world’s largest wine fair, Vinitaly
-This gave him an entirely different angle to a lifelong passion
-Working with Vinitaly really gave him a crash course in the Italian wine market
-After leaving Vinitaly, he went to start a The Wine Contor
-Asia is very much a new market. Almost equivalent to where the US was about 30 years ago
-When talking about Asia and wine you have to speak in regions
-Many government officials have been going out and buying high-end French wine and making the taxpayers pay for it
-French wine has been dominating the market by 50-60%
-Fine wine as a whole has been suffering a lot because the government isn’t purchasing as much due to anti-corruption laws now set in place
-Really only collectors are the ones buying fine wine
-Wine import volume in 2013 decreased by 4.5%
-Consumption of wine in China went down by about 13% from 2013 to 2014
-Red wine sales from 2007 to 2013 have increased 136%
-We have to understand that Asia started off at almost 0% of wine consumption per year
-He got into the Asian wine market because of these figures and the possibility of opportunity there
-The market requires retailers to sell wine between roughly $5 and $15. These are the most consumed wines in Asia
-82% of wine consumed is locally produced
-Only 18-19% of wine consumed in Asia is imported. Roughly 15% of that is French.
-Hong Kong has abolished all taxes on wine imports and you don’t have to have a license to do so. It is a gateway to many Asian markets
-China is completely opposite
-You would pay roughly 48% of the total cost of a wine to import wine from Europe to China.
-Vinitaly represents roughly 4,500 producers
-“Contor” is a term that describes a harbor, or branch of a trading hub. It comes from the French word contoir meaning a bar, counter, liquor cabinet
-The trend of expansion seems to continue to go up, however Shanghai is a very competitive market
-China is the third or forth largest wine producer in the world, but will soon be the largest.
-China as a whole is investing a lot of time, money, and infrastructure in growing the local wine industry
-The influence of China around the world is continuing to grow
-Constantin likes to drink the wines from the places he is visiting at any given time
-He likes to think that China will produce some amazing wines one da

Learn more about The Wine Contor here and Vinitaly here