How to Start an Online Wine Shop with Erin Vaughen

How to Start an Online Wine Shop with Erin Vaughen

Erin Vaughen is the founder of Vinley Market, an inspired fine wine online boutique and wine club based in LA.

In this episode, Erin and I dig into what its like to start an online wine retail shop, the challenges and trends that she continues to experience, how people approach buying wine online, whether that is more by individual bottle or by joining a wine club, and we talk about the importance of marketing and branding within the wine industry and how many wine companies can improve both.

Before we get into the show, I want to invite you to subscribe on your podcasting app or on iTunes here and leave a review. It’s quick, it’s easy to do, and helps other wine loves find the show and connect around the common passion of wine.

In this episode we mention... 
Vinley Market 
Guarachi Wine Partners 
Sugar Paper 
Michael Cruse 
Folk Machine 
Vinley Wine Clubs 
Brian McClintic, Viticole Wine 
Lauren Evarts, The Skinny Confidential 
Rachel Silkowski, Rasi Wine Co. 
Veuve Cliquot on Vinley 
Esters Wine Bar 
Kathryn Coker 
The Butcher’s Daughter 
Rose Café 
Nebbiolo by Palmina Winery 
Scarpetta Prosecco