How to Start an Online Wine Shop with Erin Vaughen

Erin Vaughen is the founder of Vinley Market, an inspired fine wine online boutique and wine club based in LA.

In this episode, Erin and I dig into what its like to start an online wine retail shop, the challenges and trends that she continues to experience, how people approach buying wine online, whether that is more by individual bottle or by joining a wine club, and we talk about the importance of marketing and branding within the wine industry and how many wine companies can improve both.

Before we get into the show, I want to invite you to subscribe on your podcasting app or on iTunes here and leave a review. It’s quick, it’s easy to do, and helps other wine loves find the show and connect around the common passion of wine.