Wine Doesn't Have to be This Hard with Ryan Harms

Ryan Harms (@harmsryan) is the founder, owner, and winemaker of Union Wine Company based just outside of Portland, Oregon. They can be considered pioneers in the canned wine space with their brand Underwood.

Ryan and I had a fantastic conversation talking about his story and how he started in the wine industry, how union first started as a virtual winery and now it can be considered an industrial chateau. We really dig into the mission and purpose behind Union, which can be summed up by saying that wine doesn’t have to be this hard. We then get into Union’s marketing, how it has been so successful and what Ryan attributes that to.

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